The Next Big Step and Going ‘Solo’
When I look back on my career I think I’ve had four major steps: The first was getting my first job after graduation (after four months on the dole) as a copywriter at Holiday Extras. The second was...
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Creating Sales Messages Through Google+ Rel=”Publisher” Feature
I saw a couple of posts on rel=”publisher” of late, particularly on the implementation. This isn’t a post about that - Ben Helbrook has already been very comprehensive on State of Search. I actually...
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What is Search Engine Optimisation Really? End of 2012 Edition
Update: Two interesting posts were published on the same day as this one, again with a sort of ‘defining SEO’ subject matter. First of all Paul Boag published: The Inconvenient Truth About SEO, to...
View ArticleTen Simple Truths I Found in Social Media
I’ve invested quite a lot of time in social media over the years, and particularly in the last nine months. Having presented a lot about Twitter in my own business I thought it would be hypocritical...
View ArticleSlide Deck from SMX London and SAScon
This week I’ve finished what has been a fairly busy speaking schedule during this Spring. I did five different events in the last three months, and was particularly pleased to be given the opportunity...
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The Seven Surefire Ways to Become an SEO Rockstar
If you do SEO and you’re wondering how to get to the top, then you’ve come to the right place. SEO is amongst the most glamorous industries in the world – throughout Hollywood actors are turning down...
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How I Spoke at Seven Conferences and How You Can Too…
Yesterday I did a post on The Seven Surefire Ways to Become an SEO Rockstar. I like doing humorous posts and hope you enjoyed it, but I thought I’d also do a more serious post about growing a persona...
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SEO to Content Marketing – Why the Shift?
Content strategy, and indeed content marketing, has taken a little while longer to permeate in the minds of digital marketers in the UK than it did in the United States. The seminal Content Strategy...
View ArticleSilicon Beach 2012 / Cross Media Live – Thoughts on Two Conferences
I’ve recently presented on SEOs integration into the wider marketing mix, or thereabouts, at two conferences in the last month, which was a first. The slide deck I’ve attached to this was for the first...
View ArticleAdversarial Marketing
It is impossible even to talk about mass marketing without thinking of customers and marketers as adversaries. The jargon of mass marketing itself is the language of war. Marketers “aim” at “target”...
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Top 10 SEO Toilets of 2012
Another year, another fabled outing for the talking toilets of digital marketing. After the success of last year’s toilets (and subsequent outrage), I felt it only fair to draw up a new list – more...
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My Top 5 (Digital) Marketing Reads of 2012
I think one of the best ways to gain a point of reference is to read a book. Blog posts are great for practical stuff and tactics, which move very fast in our arena, but few things give me as much...
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Getting Specific About Content Strategy by Solving Vagueness
I recently published Five core elements of audience building content strategy on Econsultancy, and feel it necessary to develop the first element further – the need to have strong, simple ideas. I...
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Getting Past Buzzwords: 7 Interview Ready Definitions of Digital Marketing...
Being a freelance consultant, I’ve met quite a few people who have recently wanted a simple definition of what I do. I think they ask because they are genuinely curious, and it’s good for finding out...
View ArticleHow Many Types of Web Content Are There?
I’m doing some research for a much larger post, and was wondering how many ‘types’ of web content there are. I came across a few lists, and tried to make mine as long as possible. I’ve got 16 so far:...
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10 Examples of the Fashion E-commerce Collection/Trend
I’m currently researching some of the key trends in fashion content strategy, and some of my findings will be serialised here. I’ve reviewed the content marketing setup for 20 different e-commerce...
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Fashion Ecommerce Product Page UX
Technically this isn’t a blog post – it’s a heads up to one of my new pages: Fashion Ecommerce Product Pages – The Perfect User Experience - because the image demanded to be wider than the blog...
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On Writing Stuff That Doesn’t Get Read
I’ve spent a very long time in my 20s writing. Strangely enough, I’ve written a full length novel manuscript (65,000 words unpublished), another half-length novel manuscript (50,000 words unpublished),...
View Article3 Reasons Why It’s Time to Rethink Blogging
Ask most people what they’re doing around content marketing, and a lot of them (63% according to Econsultancy) will say they run a blog. Most of them will also say they’re send emails and updating...
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Is SEO Content Just an Echo Chamber?
The more I use Twitter, the less I’ve found I’ve been getting out of it. I follow a lot of people in SEO, Social Media and Content Strategy, but I’d say the most prolific content creators out of these...
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